DAVID DIEHL

DAVID DIEHL reads like a personal business or small-company listing more than a public brand, so the main thing it asks for is context. By our assessment, that means there is no concrete product line or service style to weigh, only a name that may belong to a one-person operation. The advantage of that kind of entry is its simplicity; the downside is that simplicity can be too empty to help a reader decide what it does. In practice, it feels like a placeholder until more information appears around it. It sits well behind firms with a clear public niche, because the entry gives no useful shape to compare. Three stars is the honest middle ground here, and it follows from how little is actually stated.