DAVID CARLSON

DAVID CARLSON is another bare company name with no usable public shape behind it, and by our assessment that makes it impossible to read as anything more than a record entry. In practice, the experience of such a name is only the experience of not knowing whether it stands for consulting, trade, services, or something else entirely. The downside is not a flaw in a known product line; it is the lack of any concrete line at all. That leaves the card at the level of an identifier, not a business a reader can place, and the ceiling is very low.