DALEY HAYDEN

DALEY HAYDEN is another company name that reads like a person rather than a business with a clear public job. By our assessment, the main problem is not quality but legibility: there is no concrete sign here of what kind of company it is, so the name itself does very little work for a reader. In use, that means the card feels under-informative unless more context is supplied elsewhere. It sits in the very plain, low-definition end of company names, where the label tells you almost nothing about the actual operation.