Community Bank

Community Bank is the broadest, most generic of the six names, which tells you almost everything and almost nothing at once. By our assessment, that plainness is both its strength and its limit: it signals a neighborhood or regional bank that is meant for everyday deposits, loans, and branch business, not for spectacle. The downside is that the name carries very little specificity, so it does not separate this bank from the many other institutions using the same words. In practice that can mean familiar, uncomplicated banking, but also a brand that disappears into the crowd. It sits in the middle of the community-banking field rather than anywhere distinctive, and that is exactly what the name promises. Useful for people who want a basic local bank; forgettable for anyone who wants a sharper identity.