Cheetos

Cheetos is the snack for people who want a loud, crunchy corn puff with obvious cheese seasoning. By our assessment, its strength is exactly that blunt, familiar hit: the shape, the orange dust, and the crumbly texture are the whole point. The downside is just as clear, because it is processed snack food and not something subtle or filling, and the mess on fingers is part of the experience. In practice Cheetos are easy to grab, easy to eat too fast, and easy to recognize from one bag to the next. They sit in the same convenience-snack lane as other cheese puffs, but few brands are as instantly identified with that bright orange style. Cheetos works when a person wants a very specific snack mood, not a serious food.