CRAIG PANDORA

CRAIG PANDORA has the same owner-name feel, but with a slightly more brand-like shape because the two-word form can pass for a small studio, agency, or consultancy. By our assessment, that makes it decent for a personal firm that wants to sound a touch more polished than a bare surname. What it does not do is explain the field, so the name remains all posture and no service detail. In use, that means people will still need a website, a sign, or a pitch to know what comes next. It sits just beside the other named-practice companies, and the whole burden of meaning falls on the work behind the name.