COGELEC

COGELEC is the sort of industrial company name that sounds built for hardware, access systems, or electrical equipment rather than for a consumer audience. By our assessment, it carries a practical, engineered tone that fits a firm selling technical products or installation work, and that gives it more substance than a purely decorative brand name. The downside is the usual one for this kind of label: it says almost nothing about the exact product line, so outsiders have to look elsewhere for meaning. In practice it comes across as efficient and hard-edged, the sort of name that belongs on components, invoices, and technical pages. Compared with more descriptive competitors it is less informative, but compared with softer brand names it feels more credible in a technical field. That makes it a decent, workmanlike corporate name rather than a memorable one.