CLARK JOHNSTON

CLARK JOHNSTON feels like a firm name built for paperwork, not for marketing, and that is already most of the story. By our assessment, it is too bare to tell you what field it works in, which makes it hard to judge beyond the general class of a company identifier. The strength of a name like this is that it can be clean, formal, and easy to file; the weakness is that it says almost nothing to anyone outside the immediate circle. In practice it is the sort of thing you would expect on a registry entry, a contract header, or a business listing. Against more descriptive companies, CLARK JOHNSTON sits on the anonymous end of the scale. It stays ordinary and incomplete, which is why the rating cannot rise much.