CHUN DAVID

CHUN DAVID reads like a personal-name company, the sort of thing that could belong to a small local business or a professional practice. By our assessment, its main strength is that the name is plain and direct, which makes it easy to remember once you have seen it. The drawback is just as plain: there is no public substance here to separate it from a hundred similar names. In practice that leaves the impression of something administrative and low-drama rather than a brand with a big public face. It sits in the crowded middle ground of name-only companies, where the label tells you almost nothing about the work. That is enough for a cautious, ordinary rating, but not enough for more.