CHARLES POSNER

CHARLES POSNER is the sort of company name that usually signals a personal practice, an owner-run firm, or a small professional outfit. By our assessment, it has the advantage of sounding plain and established, but it gives away almost nothing about the actual work behind it. The downside is the lack of category detail: no sector, no product, no public reputation that would make the entry more than a name. In practice it sits in the directory the way many such entries do, useful only once some outside context fills it in. It is a business label, not a business explanation.