CERINNOV GROUP

CERINNOV GROUP lives in the ceramic-industrial world, where factories need machines and process know-how rather than a consumer-facing brand. By our assessment, the appeal is in that narrow specialist focus: equipment and production solutions for tiles, sanitaryware and other ceramic lines are not glamorous, but they can matter a lot to throughput and quality. The downside is equally plain, because this kind of business is tied to capital spending and industrial cycles, so it is not a steady mass-market story. CERINNOV GROUP belongs to the sort of company that is judged on fit with a plant and on how well it handles hard production work, and it sits well outside the names ordinary shoppers ever notice.