Blue Drug, Inc.

Blue Drug, Inc. is hard to read from the name alone, because it could be a pharmaceutical business, a pharmacy-related supplier, or some other health-care company. By our assessment, that leaves it impossible to praise in detail without inventing things, so the honest view has to stay broad. The only solid point is the kind of territory it suggests: drugs, medicines, or distribution around them. The downside is the opacity itself, since a company name that generic gives very little to hold onto for customers or patients. In practice, that usually means people need extra checking before they know what the firm actually does, and that is a weak place to start. Blue Drug, Inc. feels more like a label than a clearly legible business.