Behdis Tejarat

Behdis Tejarat looks like a trading company, the sort of name used by firms that move goods, handle distribution, or work somewhere in the commercial chain. By our assessment, it does the basic job of sounding businesslike, which is enough for a corporate label and nothing more. The downside is that it is almost generic: there is no clue about a niche, a product line, or a market position. In practice the name is easy to file away but hard to remember, and that is common for this kind of firm. It sits closer to a placeholder than to a brand with a distinct public face.