Bank South Corporation

Bank South Corporation carries the feel of a regional finance holding company, and that is about as much as the name gives away. By our assessment, it is serviceable and very plain: the name tells you this is banking territory, but not much else about what kind of banking or how it is run. That plainness can be useful in corporate settings, where a straightforward legal name matters more than charm. The trade-off is obvious in everyday reading, because it leaves no memorable hook and no hint of a particular specialty. It sits in the same broad lane as many old-school bank names, more administrative than brand-led. People looking for a clean corporate banking name will understand it at once; people looking for personality will not find much here.