BRUGGEMAN SUSAN

BRUGGEMAN SUSAN is the sort of name that points to a small professional practice, often the kind built around one person rather than a public-facing corporation. By our assessment, the value in that is straightforwardness: clients usually get a clear personal identity on the door and a more direct relationship with the service. The limit is also straightforward, because a name-based company typically has less scale, less variety, and less institutional backup than a larger firm. In practice it tends to mean ordinary office life, not a big platform or a broad network. Against larger alternatives, it is narrower and more intimate. The name tells you there is a person behind it, and usually that is the whole offer.