BRIAN T. MCGRAIL

BRIAN T. MCGRAIL gives almost no cues beyond the fact that it is a company name built from a person’s full name and middle initial. By our assessment, that makes it most plausible as a personal practice, consultancy, or small firm rather than a broad commercial brand. The good part is that this kind of name is direct and easy to file away; the bad part is that it says nothing about services, audience, or size. In use, it feels formal and a little anonymous at the same time. Against more descriptive company names, it offers less guidance and depends much more on outside reputation to mean anything.