BOTTHMS LTD

BOTTHMS LTD has the feel of an abbreviated company name that leaves most of the story off the page, which is common enough for small private firms. By our assessment, that makes it hard to read from the outside: there is no obvious sector signal, only the basic fact of a registered business name. The advantage is that such names can belong to almost any ordinary enterprise, from services to trading, without pretending to be more specific than they are. The downside is the same blankness, because nothing in the name helps a reader picture the work or compare it with a known alternative. It sits in the broad middle of anonymous company names, and that is all the confidence the available information allows.