BLAKE P. KING

BLAKE P. KING feels more like a personal brand label than a conventional company name, and that is exactly why it is hard to say much that is specific. By our assessment, the item offers too little public structure here to discuss products, customers, or standing in the field, so the review has to stay restrained. The practical upside of this kind of name is that it is direct and memorable; the downside is that it tells outsiders almost nothing about the actual work. BLAKE P. KING therefore sits closer to a blank business identifier than to a company with a clearly public profile. What remains is a cautious, middling impression, which is all the evidence here really allows.