BEASTNESSALLDAY CORPORATION

BEASTNESSALLDAY CORPORATION has the most forceful name in the set, and that is also its main trick: it tries to sound aggressive, constant, and memorable before anyone knows what it actually does. By our assessment, the name is more style than explanation, which can work for a consumer brand, a media outfit, or a lifestyle label, but not for someone needing immediate clarity about the business. Its strength is distinctiveness; it is hard to confuse with anything dull. Its weakness is that the wording is so loaded that it gives almost no practical clue about products, services, or industry. In use, it feels like a brand name first and a corporate name second, which is an odd fit for ordinary filing and a decent fit for attention-seeking identity work. It sits far from plain descriptive company names, and that is either the point or the problem. It is not for readers who want the business spelled out on the tin.