BARRY GEORGE HARTMAN

BARRY GEORGE HARTMAN belongs to the same family of personal-name companies that are common in professional services. By our assessment, that can be a sensible choice when the person’s own reputation is the main asset, but the downside is that the name tells you nothing about the work itself. It is not a product brand and does not try to sound like one, so it stays formal, restrained, and rather closed to newcomers. In practice, this kind of naming is easy to file away once you already know it, yet it gives no useful first impression to someone searching cold. Compared with firms that spell out their line of business, BARRY GEORGE HARTMAN is much less descriptive. The name stops at identity and does not go on to explanation.