BARONE, THOMAS

BARONE, THOMAS has the feel of a registry-style company entry, and by our assessment that makes it more administrative than informative. Its only clear strength is that it is unambiguous as a name, but that is a very small strength when the card gives no line of business, no product, and no audience. In use, it is the sort of thing a reader scans once and then has to set aside because there is nothing to hold onto. Compared with a real company profile, it sits at the bare minimum: identification without explanation. That is not a fault of style so much as a limit of what is present here. The entry is simply too lean to do more than name someone.