BARNA, ARLENE

BARNA, ARLENE feels like the kind of business name that belongs to an individual professional or a very small private operation. By our assessment, that usually brings a certain plain usefulness: a real person stands behind the work, and the name is easy to place in a local or administrative setting. The downside is that it tells almost nothing about the offer, so the company stays hidden behind the person’s name. In practice, that makes it quiet, narrow, and dependent on context rather than on brand recognition. BARNA, ARLENE is the sort of name that works well on letterhead and very little else.