BARGE, NICHOLAS

BARGE, NICHOLAS feels like the sort of company name used by an individual practice rather than a larger, branded outfit. By our assessment, it is clean and memorable in the narrow sense that a personal name is memorable, but it gives away almost nothing about the actual business. That is the real downside: no clue about sector, no clue about scale, no clue about whether it is a specialist service or something broader. In use it has the plainness of a nameplate, which can be an advantage when the person matters more than the logo. Against corporate-style names it is less informative and more personal, and the reader has to wait for the work itself to fill in the blanks.