BARET, MICHELLE

BARET, MICHELLE carries the same problem as many bare company-name records: it identifies something, but says almost nothing about what that something does. By our assessment, that makes it impossible to talk about product range, service style, or standing against better-known alternatives without making things up. The practical feel is extremely light: a name, a category, and not much else to hold onto. For an ordinary user or reader, that means there is no clear reason to prefer it over any other anonymous entry, because the public-facing substance is missing. It is a record that needs context before it can mean more than a name in a list.