Asiana Airlines

Asiana Airlines is the full-service airline people choose for booked seats, baggage, cabin service and long-haul connections rather than the cheapest possible fare. By our assessment, its strength is the standard big-carrier package: a networked airline with multiple cabin levels, checked bags on many tickets and the kind of in-flight service that makes a long trip more manageable. The honest downside is that full-service airlines are built around schedules, fare rules and airport procedures, so the experience is less casual than low-cost flying. In practice it is all check-in desks, boarding calls, seat maps and the long wait between departure and arrival. Against low-cost rivals it trades price for a more complete travel bundle, and against the very top luxury operators it sits in the broad mainstream of major airlines. Asiana Airlines is for travellers who want a conventional long-haul airline rather than a stripped-down ticket, and its cabin product is where that choice becomes obvious.