Anthropologie

Anthropologie sells a very specific kind of retail fantasy: clothing, accessories, home goods, and gifts wrapped in a bohemian, boutique-heavy style that appeals to shoppers who want a more dressed-up version of everyday life. By our assessment, its strength is presentation; the stores and catalog feel are as much the product as the clothes themselves. The downside is the familiar one for this kind of fashion retail: the look can be a little curated and the pricing often sits above the casual chain level. In practice it is a browse-first brand, where texture, display, and styling do a lot of the work. It sits between mainstream mall fashion and true independent boutiques, borrowing from both without fully being either. Anthropologie is associated with the United States.