ATKIN ANTHONY MD

ATKIN ANTHONY MD is the kind of listing people associate with a physician’s office, and that is the main thing it communicates. By our assessment, it is a plain professional name rather than a public brand, so the useful information is limited to the fact that this is medical and individual. The advantage is immediate recognizability: the MD tag makes the field obvious. The drawback is that it gives no hint about specialty, size, or how the practice is organized. In use, that means it functions as a directory entry first and a source of detail second, if at all. It belongs with the many doctor listings where the name is the whole identity. There is nothing misleading here, but there is also very little beyond the most basic label.