ASHOK GHANSHYAMDAS RAJANI

ASHOK GHANSHYAMDAS RAJANI has the bluntness of an owner’s name used as a company identity, which is common in smaller or closely held businesses. By our assessment, that directness is the point: it puts the person first and leaves branding to the side. The downside is that it is almost content-free from the outside, so the business activity stays completely unstated. In practice, it feels formal and administrative, the sort of name that does more filing than selling. ASHOK GHANSHYAMDAS RAJANI is therefore a plain private-business label, and the ceiling here is simple: no clue about what it actually does.