ARGOS LTDA

ARGOS LTDA is a very plain corporate name, and that plainness is part of the point: it could belong to almost any business that wants a short, formal identity rather than a descriptive one. By our assessment, that makes it hard to read from the name alone, which is a real limitation for anyone trying to guess its line of work. The strength of such a name is flexibility, since it leaves room for the company to operate without boxing itself into one narrow category. The downside is the opposite: it gives no clue about the actual service, product, or market, so the name carries little help for strangers. In practice, this is the sort of business people learn through its work, not through the title on the door. Compared with a descriptive name, it is more neutral and less informative; the limit here is simply that the name says almost nothing by itself.