ANJU DEVI

ANJU DEVI sits in the same quiet zone as many personal-name companies: useful to the people who already know it, opaque to everyone else. By our assessment, it is probably a small or closely held business record rather than a brand trying to speak to a wide market. Its advantage is simplicity, because the name is easy to keep on paperwork and easy to recognise inside a small circle. The downside is that it carries no hint of field, product, or service, so there is nothing to hang an outside judgement on. In practice that means the name does administrative work, not marketing work. Compared with a named retail or service business, it gives away very little. ANJU DEVI is a label for identification, and that is all it really promises.