ANDROVETTE PATRICIA ANN

ANDROVETTE PATRICIA ANN has the feel of a personal-name business, which usually means a small firm built around one person’s work and reputation. By our assessment, the strength there is directness: the name does not hide the fact that the person matters, and that can suit advisory, creative, or specialist services. The weakness is just as plain, since the name gives no real clue about the field, the offer, or how formal the company is. In practice, that leaves a very blank first impression, with the useful details arriving only after someone explains them. Against larger branded companies it sits on the more private, less self-advertising side of the map. It is a practical shape for work that grows from an individual, and not much help when someone is trying to guess what is actually sold.