ANDREW C. CALLIHAN

ANDREW C. CALLIHAN has the sort of name that usually points to an individual professional practice, not a broad market brand. By our assessment, that can be a strength when personal responsibility and direct contact matter, because the business feels anchored to a real person rather than a slogan. The trade-off is that the name itself gives no clue about the field, the service, or the scale of the operation. In use, such companies tend to feel close, specific, and somewhat opaque from the outside. Relative to larger firms, they usually offer less standardization and less immediate recognition. The name does almost all the signaling, and that leaves the rest to whatever work sits behind it.