ALVEEN

ALVEEN has the sort of name that can belong to a maker, a distributor, or a service firm, and the word itself does most of the branding work. By our assessment, that gives it a clean, fairly modern feel, but it also means the name does not carry much practical information on its own. In real use, a company like this lives or dies by the sector it is in and the products or services attached to it, not by the letter pattern alone. It is a neat label, but a reader still needs the rest of the story before the name becomes meaningful.