ALICE J. SOLOMON

ALICE J. SOLOMON has the feel of a formal firm name, and by our assessment, that formality is about all it gives you at first glance. There are no checked facts here to tie it to a field, a product, or a known public record, so the name stays stubbornly general. That can suit a professional outfit that wants a serious, person-based label, but it also means the name does little explanatory work. In practice it resembles a directory entry that needs an address book around it. It sits among the many company names that depend on the business itself to supply the meaning. By our assessment, it is a plain, workable label, not a distinctive public signal.