ALEXANDER H. MCKINNIS

ALEXANDER H. MCKINNIS looks like a classic named practice, the sort that usually stands for a lawyer, adviser, accountant, or similar one-to-one service rather than a big storefront company. By our assessment, its strongest point is that it signals a human-led business without pretending to be something broader. The limitation is the same one that comes with many name-first firms: unless you already know the field, the name gives no real clue about the exact service. In practice that makes it feel sober and old-fashioned, with more weight on trust and direct contact than on branding. ALEXANDER H. MCKINNIS is the kind of company that works best when the relationship matters more than the logo.