ALEX WITTENBURG

ALEX WITTENBURG has the sort of name people often use when they want a firm to sound like a person first and a brand second. By our assessment, that can work well for professional services, design work, or a small specialist shop where personal accountability matters. What it does not do is tell you the line of business, so the first contact still depends on extra explanation. In use, that makes the label feel neat and somewhat formal, but not very informative on its own. It is more about identity than description, which is useful in the right setting and flat in the wrong one.