ADF

ADF is too spare a name to tell you much on its own, and that is basically the problem with judging it from the outside. By our assessment, it reads as a company whose public identity is thin or at least not widely legible, so there is not much solid to praise beyond the fact that the name is short and easy to remember. The downside is that this kind of profile leaves you with almost no sense of what it actually sells or how it works. In practice, a name like this sits behind the label more than in front of it. It ends up as something you can note, but not really evaluate in any rich way.