ADAM ERICKSON

ADAM G. MEISTER is the kind of company name that functions mostly as a pointer, not as a clue to what the business actually does. By our assessment, that leaves it in the realm of bare identification, where the useful part is knowing the name and little else. Its strength is simple clarity; its weakness is the absence of public detail, which means there is no solid basis for comparison. In practical terms, it asks for further checking before any real judgment can be made. It stands far from the better-known case of a company with a visible service or product trail, because this one shows none of that here.