1855.com

1855.com has the feel of a domain-first business, the sort of company people meet through a web address before they know anything else about it. By our assessment, that makes the name memorable and easy to place, and the number in it is simply part of the brand rather than a clue to what the business does. The downside is also typical of this kind of naming: without a clearer public role attached to it, the company remains hard to read at a glance. In practice, that means the name works more as a label than as an explanation. It sits better with modern internet-era brands than with old-style firms that try to sound descriptive, and it is the kind of name that depends on what the business behind it actually offers.