ВЕГА

ВЕГА is one of those short company names that can sit on almost anything, from an industrial outfit to a local trade business, so the name alone does not give much away. By our assessment, that makes it hard to praise or condemn beyond the very general point that it sounds like a plain commercial entity. The upside of a name like this is flexibility; the downside is the lack of specificity, which leaves outsiders with almost no picture of the actual work. In practice, it reads as a tidy label rather than a story, and that is all the public face really offers here.