Law of Attraction

Law of Attraction borrows the language of self-help and turns it into a token name, which gives it instant memorability but also a slightly vague edge. By our assessment, it is just another cryptocurrency, so it sits in the crowded field where branding often does more work than the product name itself. The appeal of that kind of coin is usually in the story around it, not in any special feature the name can prove. The downside is plain: a title like this can sound grander than the thing underneath it. In practice, that means the token has to carry its own credibility instead of letting the phrase do the job. It belongs with the many small coins whose main challenge is standing out at all.