Lunar

Lunar is the kind of cryptocurrency name that tries to sound broad and clean, which can help a token look less gimmicky than the usual meme pile. By our assessment, that plainness is its main strength: it is easy to remember and easy to place in a conversation about market tokens. The cost is that a name this general does very little to tell a buyer what problem the coin actually solves, so the practical case has to come from elsewhere. In use, that usually means a lot of watching price moves and a lot of judgment calls, not much else. Lunar sits in the middle distance of crypto branding, between serious-looking shorthand and empty shorthand, and the difference is often smaller than it seems.