COIN

COIN is such a bare name that the main thing it does is announce itself as a general cryptocurrency rather than a specific idea. By our assessment, that gives it a blunt, almost anonymous feel: it sounds like the category before the brand has done any work. The strength of a name like this is recognizability at a glance, but the weakness is the opposite, because it carries no built-in explanation of purpose. In practice, that usually means people have to go looking for what problem it actually tries to solve, and names this plain often end up competing in a crowded field on little more than memorability. It sits among the broad, ordinary crypto assets rather than anything specialized, and that is both its simplicity and its ceiling. The short version is that COIN says very little by itself, so the project behind it has to do all the speaking.