Lloyds Banking Group

Lloyds Banking Group is the sort of British high-street bank people turn to for current accounts, mortgages, savings, business banking, and the usual everyday financial chores. By our assessment, its real strength is scale: it combines a huge branch-and-digital retail presence with a full set of mainstream banking products. That breadth comes with the usual cost of a big incumbent, namely less personality and less interest in being clever for its own sake. In daily use it feels like a mainstream bank that aims to be reliable before it is exciting, with online banking doing most of the heavy lifting. Against challenger banks it looks more traditional; against the biggest UK rivals it sits in the same crowded, cautious lane. Lloyds Banking Group is recorded in Great Britain, and that suits its role as a standard large retail bank rather than a specialist niche player.