Citibanamex

Citibanamex carries the feel of a long-established retail bank for people who want cards, accounts, loans and everyday service from a name that still sounds broadly familiar in Mexico. By our assessment, its main strength is the breadth of a full-service bank: it is not a tiny product and does not pretend to be one. The trade-off is the familiar one for a legacy bank, with more layers, more policy and less of the clean speed people associate with newer apps. In daily use that usually means a mix of online banking, branch visits and the slower steps that come with a large old institution. Citibanamex sits in the same space as other major Mexican banks, with a stronger legacy-bank identity than a challenger image. The catalogue places it in Mexico.