Sky Go

Sky Go asks a lot less from a viewer than a full cable setup, because it brings TV channels and on-demand shows into an app instead of a box under the television. By our assessment, that is its real strength: it is aimed at existing Sky customers who want familiar channels, catch-up viewing, and portable access. The downside is the obvious one for a platform tied to a television bundle, since it is only as broad as the Sky catalog and the rights attached to it. In practice it feels like a companion service, useful when watching moves from the living room to a phone or tablet. Against stand-alone streamers, Sky Go is more about extending a TV subscription than replacing it. It makes sense for people already inside that ecosystem, and less sense for someone looking for a single, all-purpose entertainment app. The viewing experience depends on the channel mix and on-demand library Sky is offering in the first place.