Shop Ethical!

Shop Ethical! is the kind of reference app people use when they want to check brands before they buy, not when they want a shopping cart. By our assessment, its real strength is the product-style lookup: it turns company information, ethical ratings, and issue summaries into something quick enough to consult in a store aisle. The trade-off is obvious, because a reference database can only be as current and complete as its underlying research, and no app like this can cover every brand equally well. In practice it works best as a quick decision aid, with the screen doing more checking than browsing. It sits between a guidebook and a database, and that is a useful place if the question is ethics rather than price. People who already care about company behaviour will get the most out of it, while anyone wanting a full shopping platform should look elsewhere.