PULL&BEAR

PULL&BEAR is a shopping app for a fashion chain, so the real job is browsing the brand’s clothes rather than doing general retail. By our assessment, its best feature is that it keeps the brand’s own stock, looks and offers in one place, which is exactly what a store app should do. The downside is equally familiar: it only really pays off if you already care about that label, because it is not built for broad comparison across many retailers. Using this kind of app is usually a matter of tapping through product grids, sizes and collections instead of the open-ended search you get on a big marketplace. PULL&BEAR sits closer to a branded shop window than to a universal shopping platform.