Moonpig: Birthday Cards

Personalized paper cards are the point of Moonpig: Birthday Cards: the app lets people choose a design, add a message and often include their own photo, then have a physical greeting sent to someone. That makes it more personal than a ready-made message, while keeping the familiar format of a card that can be opened and kept. It sits between a stationery shop and a digital greeting service, with card designs and gifts available together. Adding a photo and fitting a message takes more effort than sending a quick text, and a posted card is not an instant birthday fix. The choice of designs is a strength, though the result still depends on the image and words supplied. The balance is strong: by our assessment, it does its specific job well without making the process complicated. A finished greeting can be paired with a gift in the same order.