KS Live

KS Live is an entertainment app built around live video and stream-style content, so the people who reach for it are usually looking for something to watch in real time rather than a polished, on-demand catalogue. By our assessment, that live format is the point: it creates a sense of immediacy that recorded clips do not. The downside is familiar too, because live content is only as good as the current programme and the crowd behind it, and there is not much to fall back on when nothing is happening. In practice these apps are about opening, browsing what is on now, and deciding quickly whether to stay. KS Live sits in the same space as other live entertainment platforms, and it works best when you want a feed of ongoing action instead of a library. It is less useful if you want carefully edited shows or a deeper archive.